Sunday, August 3, 2008

How Rivendell created a million dollar empire by selling just 600 bikes



At first glance, you might think that Rivendell bikes are 20 years old. They are nothing like the modern bicycles. Instead of titanium and carbon fiber, they are made out of steel. Rather than electronic gear shifters, they still have mjavascript:void(0)anual derailleurs. And yet a cycling enthusiast goes crazy when he sees one of these bikes. In fact, each one of these bikes sells for $1,300!

The Rivendell bikes are manually made. But that still doesn’t justify spending $1,300 over it when other manual bikes are available at a cheaper price. And to buy one, you have to fill five lengthy forms! So why would any one pay $1,300 for a bike that isn’t as good as other modern ones? Because the “Rivendell bicycle works” have perfected the art of scarcity. They cap the total number of bikes supplied. They don’t sell more than 600 bikes a year.

But Rivendell bicycle works have not only decreased supply. They have also increased demand. They publish a quarterly magazine called the “Rivendell Reader” that contains everything from medical advice for cyclists to essays on good riding. The subscription costs $20 a year. And they have more than 6,200 subscribers. Imagine having 6,200 subscribers who know that there are only 600 bikes to be sold? The competition to get a new Rivendell bike is intense!

But that’s not all. Rivendell bike also sends a catalog that sells bike parts and other Rivendell accessories. Everything from rain capes and woolen pants to tools and handlebars. As people can’t buy the bikes, they buy the accessories instead. In fact, on an average, each subscriber spends 260$ per year! And they all are walking advertising machines for Rivendell. They showcase the products and accessories increasing the demand!


Action summary:

* Decrease the supply. Increase the demand. And then you can increase the prices. You can make less number of products but still earn higher profits.

* Spread the word of your company by selling accessories. Give people a chance to buy your company shirts instead of Nike ones. Make your accessories cool so that people would buy it and more importantly: show it to their friends.

* Build loyalty by publishing a newsletter. Send useful information to customers from time to time and they will end up buying more.

Wednesday, April 9, 2008

Book Of The Week - Blue Ocean

What is a BLUE OCEAN STRATEGY? The authors explain it by comparing it to a red ocean strategy (traditional strategic thinking):
1. DO NOT compete in existing market space. INSTEAD you should create uncontested market space.
2. DO NOT beat the competition. INSTEAD you should make the competition irrelevant.
3. DO NOT exploit existing demand. INSTEAD you should create and capture new demand.
4. DO NOT make the value/cost trade-off. INSTEAD you should break the value/cost trade-off.
5. DO NOT align the whole system of a company's activities with its strategic choice of differentiation or low cost. INSTEAD you should align the whole system of a company's activities in pursuit of both differentiation and low cost.

A red ocean strategy is based on traditional strategic thinking - e.g. Harvard's strategy guru Michael Porter.

Some cases:
* Airline industry price wars result in bankruptcies and low profit margins. Southwest Airlines creates a new market by offering the speed of air travel with the low cost and flexibility of driving.
* Golf equipment industry competes to win a greater share of existing golf customers. Callaway Golf creates "Big Bertha", a golf club with a large head that attracted new customers to golf that had been frustrated by the difficulty of hitting the ball.
* The cosmetic industry creates a red ocean with models, expensive advertising, and promises of youth and beauty. The Body Shop creates a blue ocean that lasts more than a decade by creating functional cosmetics that defied the industry which sold emotionally appealing cosmetics.
* The wine industry gluts the market with a red ocean of thousands of brands competing on the finest oaks and tannins and legacy winey names. Casella wines creates [yellow tail], a blue ocean wine that succeeded by eliminating complexity, elitism and consumer confusion and creating a fun simple image that non-wine drinkers could enjoy.

A blue ocean is created in the region where a company's actions favourably affect both its cost structure and it value proposition to buyers. Cost savings are made from eliminating and reducing the factors an industry competes on. Buyer value is lifted by raising and creating elements the industry has never offered. Over time, costs are reduced further as scale economies kick in, due to the high sales volumes that superior value generates.

Examples of strategic moves that created blue oceans of new, untapped demand:
- NetJets (fractional Jet ownership)
- Cirque du Soleil (the circus reinvented for the entertainment market)
- Starbucks (coffee as low-cost luxury for high-end consumers)
- Ebay (online auctioning)
- Sony (the Walkman - personal portable stereos)
- Cars: Japanese fuel-efficient autos (mid-70s) and Chrysler minivan (1984)
- Computers: Apple personal computer (1978) and Dell's built-to-order computers (mid-1990s).

The INSEAD professors Kim and Mauborgne have written regularly on the subject of Value Innovation since 1997 in Harvard Business Review. Being a business development manager, their thought leadership on strategic innovation has inspired me tremendously over the years. Their articles have been standard texts for many MBA students for some time (e.g. "Value Innovation", "Creating New Market Space", "Charting your Company's Future"). I expect their first book to be just as dominant in any strategy library as Michael Porter's books (the guru behind the classic red ocean strategies).

Friday, September 21, 2007

Fun, Practical and Personalised Post-its



We all know you can write on post-its. Did you know you can print on them too?

Printing

In the original OVERnote article the author admitted to playing "fast and loose" on a cheap Laser printer and suggested that printing these things carried some risk. Keeping that in mind I tried printing first on an old inkjet printer (my trusty Canon BJC-1000SP). No problem! I then tried it on an HP multi-function printer and finally on a Laser printer. Worked without a hitch.

I'll also say "proceed at your own risk" to cover my behind, but I've printed lots of these things now (mostly on the Canon) and none of the printers have complained yet.

Printing Templates

The original OVERnote documents were in PDF format. I created these easily-editable templates in Word (.DOC) format and OpenDocument format (ODF) to make it easier for you to make your own Post-it covers.

There are two templates:

1. The Printing Guide. This is the first page you want to print out. It has six boxes marked on the page so you know where to position your six blank Post-its. It's editable in case you want to use Post-its that are not the standard 3x3 inch squares. Download the Printing Guide here: ODF (9 KB) or DOC (13 KB).
Figure 2. The Printing Guide

2. The Cover Template. This is the document you modify to place your own post-it designs. The page has six 3x3 inch squares based on the standard Post-it size. The numbers in the column in the middle (0 to 3) serve two purposes. The first is to mark out (roughly) the inches down the page, 3 inches per box. The second is so the table's cells representing the post-it boxes remain at the proper size even when the cells themselves are empty (and ready for you to fill with your own designs). Download the Cover Template here: ODF (9 KB) or DOC (13 KB)

Template Tweaking Hints


Turn on the ruler guide in your word processor. Use it when editing to keep an eye on the post-it boxes of your Printing Guide and Cover Template to make sure they stay at 3" x 3" (assuming you're using standard post-its).

Add and Resize images to fit. After inserting images into my post-it boxes, I found I could use the resize drag bars around the image box to enlarge or reduce my images to bring my boxes back to 3" as required. Note: You'll probably use Photoshop or MS Paint to come up with your images - whatever you're comfortable with is fine. I used the GIMP to create and manipulate my images. It's free and is available for Windows, Mac and Linux. Anyway, we're not printing on photo paper so some roughness in your images is acceptable.

Note: I created these documents using OpenOffice.org. OpenOffice.org allows saving to Word format as well as in the new standard, OpenDocument format (aka ODF). I haven't tested the Word version from within MS Word so your results may vary. If you're on MS Word, there's an ODF Add-in you can try here.

How to Print Your Personalised Post-its


Step 1. Print the Printing Guide. It has six boxes where you can position six standard post-its (3" x 3").
Step 2. Load your Printing Guide with blank post-its.
Step 3. Feed the loaded Printing Guide into your printer.
Step 4. Print the Cover Template you've personalised with your designs. If you like, you can try my sample cover template as in Figure 3, available here: ODF (24 KB) or DOC (27 KB). This step will print the Cover Template's designs onto your six blank post-its.
Step 5. Peel off your post-its and use as desired!


Figure 4. Loading the Printing Guide with blank post-its


Figure 5. Printing out a set of personalised post-its using the Cover Sample: Before...

Figure 6. Printing out a set of personalised post-its: After!

Ideas


Here are some of my ideas for your post-it designs.

Bookmarks


A blank post-it works perfectly well as a bookmark. Not much point in printing out the word "Bookmark" on a post-it, is there? But how about a bookmark that lets you know the date and time you last set it? Maybe even one that lets you know the current page number at a glance? And, of course, your name just in case you lose the book.

Leave a Message


To take messages and write notes, the original OVERnote is perfectly servicable, especially if you're a scribbler like the OVERnote's creator. If you want something different, how about this? Print your face on your post-its. Make your messages personalised. Advertise yourself. Don't let them forget the favour you did them. What goes around may come around.

Chapter tabs


Just like those plastic dividers, but even cheaper! Plus, you can print the chapter names out, write them in yourself, or just have the chapter numbers on these babies.

Targets


A bit of Office Fun. Included in the sample cover template is one for a human silhouette. Use it for a bit of deskbound target practice. Keep score! The beauty of these targets is, they can make a satisfying snap when you hit them. They can take a lickin' and keep on tickin'. You might want to go visit OfficeGuns.com or splash out and get yourself some hardcore rubberband action from Rubberbandguns.com and BackyardArtillery.com.

Inbox Organiser


For your physical inbox. Separate the reams of paper with post-its sporting the titles: Must Do, Optional, Maybe, Recycle. Make up your own titles depending on whether you're a follower of GTD, some other productivity regime, or your home-brew version.

Status


The Doctor Is IN. The Doctor is OUT. Don't bother me just now, I'm REALLY BUSY. A variation of the Come in/Go Away! mat. Happy, Angry, Sad... A blank Smilie Face. A Series of enlarged Emoticons. Stick these on your monitor, on the door to your office, on your forehead. People will get the message. Crystal clear communication is a wonderful thing.

Practicality


Okay, so maybe not all of these things are all that practical (or practicable). Still, it's a way of indulging in a bit of procrastinating fun and looking busy while you're doing it.

Figure 7. No more wondering who took the trouble to take a message for them!

Monday, September 10, 2007

The Guarantee: Making Your Offer Even More Risk-Free

Using a guarantee in your sales copy is one of the most powerful ways to reassure your prospective customer that he or she is making a good choice by buying your product.

Expert copywriter Michael Samonek will show you how to turn 10 ordinary guarantees into blockbusters. You may have noticed that all of those guarantees fall into several categories. Actually, there are four categories - each one eliminating one more level of risk for the customer.

1. The Basic Guarantee.

You simply offer the prospect his money back if he returns the product within a certain time period.

2. The "Pay-Only-If-It-Works" Guarantee.

Now it starts to get interesting. This type of guarantee tells the prospect that he can try the product first - and then pay for it. Joe Karbo (its originator) made millions with this one.

3. The "Keep-All-the-Bonuses-Free" Guarantee.

You let the prospect keep his free bonuses - even if he returns the product for a full refund. This technique works like a charm to increase response rates.

4. The "Better-Than-Money-Back" Guarantee.

Not only do you guarantee satisfaction, you take it three steps further... until the customer can actually profit from returning the product: (a) The dissatisfied customer gets a 100 percent refund plus shipping costs, (b) the customer keeps the unsatisfactory merchandise (the only "but" being that they must give it to someone who can use it.), (c) the customer gets $10!

"This last guarantee is great for high-ticket items," Michael told me. "Use it, or a variation of it, with discretion."

Sunday, August 19, 2007

An Ultimate Objective of Your New Business

By Michael Masterson

Prominent businessmen have long touted excellence as the ultimate corporate objective. And maybe it is - for Fortune 500 companies, that is. But most of the successful small-business owners I've known have grown their companies by pursuing something else.

Of the dozen-plus guys I know who have built multimillion-dollar businesses from scratch, many began with the "I can do that better" idea (which is a form of excellence, to be sure) - but none made excellence, in the abstract, a goal. More often than not, other ambitions - recognition, vindication, and cash flow - were predominant in their thinking.

When you are just beginning, you must pay attention to the critical financial issues:

* making sure your basic business transaction works

* making sure your basic selling proposition is profitable

* making sure you have the cash flow you need

Get the basics right first and worry about getting everything else perfect later on. That's what I mean when I say Ready, Fire, Aim.

That being said, there comes a time in every entrepreneur's career when the motivations that initially made him successful are insufficient. For his medium- to large-sized company to survive and prosper, he must figure out how to do things well and how to get a lot of people to work hard and well. In other words, he must pursue excellence.

If you expect to be proud of the successful business you will have one day, it's not too early to make the pursuit of excellence part of your Master Plan.

Here's how to make sure your new business is as good as it can be, without sacrificing your critical financial objectives.

* Start by hiring extraordinary people.

* Have them trained by experts.

* Give them the best business contacts you have, and encourage them to get more on their own.

* Set high standards for them.

In the start-up operation I'm currently working on, we interviewed all kinds of people for three positions. Some had a great deal of relevant experience. Interestingly, we selected none of those. The candidates who stood out - head and shoulders above the rest - were just one, two, and three years out of college. What these young people lack in experience, they make up for in other qualities. They are smart, hardworking, and driven to achieve.

This may be a secret of hiring: Experienced candidates will probably never be any better than they already are. If you are looking for improvement, you probably won't get it.

To attract the kind of people we were looking for, we took a different approach to hiring. Instead of sending out an ordinary bureaucratic announcement of the openings, we used an expert copywriter to promote the jobs. Instead of focusing on salary and benefits, we stressed the challenge of each project, reasoning that the difficulty of the job would be a motivation in itself. I think it was.

So the first thing you need to do - if you want to make excellence part of your Master Plan - is to spend a little extra time and effort to hire excellent people from the beginning.

But that's not all. You also need great product ideas, great marketing skills, a great product-development system, and great management - to name a few things. To get these things in your business, hire experts to come in and train your people. Look for experts you already know, people you can trust, and pay them on a per-diem basis to give your new employees intense one-on-one training sessions. You want to be sure that your inexperienced-but-excellent people know the best ways of doing everything - including the tricks and techniques of true experts.

Next, introduce your key people to key vendors and consultants in the industry so that when they have a problem they will have someone to call. Give them a pep talk on the importance of networking, and make some personal introductions if they're a little shy.

One thing you won't have to do if you have done a good job of hiring is pressure them to work hard. Excellent employees provide their own pressure. They just need guidance so they don't go off on the wrong track.

You might want to hold special weekly meetings at which your new people can ask questions about anything they are at all confused about. If you can create a comfortable atmosphere - one in which inexperienced questioners aren't made to feel stupid - you won't have to worry about mistakes being made for lack of a simple bit of advice.

Finally, even at this early stage of your business development, consider making excellence itself a main objective - that everything you do and every way you do it should greatly exceed expectations... of your colleagues, your vendors, and your customers.

Wednesday, August 1, 2007

Five Books You Have To Read If You Want To Be A Master Copywriter

1. Breakthrough Advertising

Breakthrough Advertising, written by a copywriting legend and a multimillionaire Eugene Schwartz is the most expensive book on copywriting you can possibly buy. It's the best one, too. This book is very rare, you can hardly find it anymore. Most likely, you'll have to buy a used copy.

2. How to Write a Good Advertisement

This is a very overlooked book which touches on a little bit of everything, from soup-to-nuts, about writing copy and placing ads. I'm not sure why it isn't mentioned as much as the more well-known classics like the Ogilvy and Hopkins material is, because it should be. Although the book was written in 1962, it reads like it was written earlier perhaps that's why it's often not cited by the greats. Even if you're already a professional, the book will serve you well to stir up some good ideas maybe even for that promotion you're working on right now.

3. Advertising Secrets of the Written Word

Sugarman's written an instant classic with this well-crafted copywriting resource. It's on the short list of copywriting books (along w/Bly, Collier, Ogilvy, Caples etc) that's a must-read foundation piece for any copywriter or other sales professional. Going deep into the specific mechanics of how to craft winning pitches, Sugarman's brilliance shows through in this, as in his other 2 must-get books as well. Sugarman's a pro, well worth learning from. Excellent pitch and well paced writing style, the Sugarman chute is a classic and this, along with his other books, are immensely powerful and useful resources - grab your copy now!

4. The Ultimate Sales Letter

DO NOT attempt to write a sales letter without first reading THE ULTIMATE SALES LETTER by Dan Kennedy. Sure, I know, you're a good writer and you can probably construct a pretty good letter on your own. But along the way, you're bound to make a few mistakes that could have been easily avoided. Or, your letter wont be nearly as good, or effective, as it could have been. You might be able to survive quarterbacking an NFL game on your own, but if John Elway or Joe Montana were on the sidelines offering up advice, wouldn't you take it? Highly successful sales letter copywriter, Dan Kennedy, reveals in concise detail, the twenty-eight steps he uses to construct sales letters. Beyond that, there is a section describing the effective uses of sales letters, a section on sequencing, and a final section on electronic sales letters. Even if you are commercial writer who may not be doing much in the way of sales letters, you will still learn valuable and applicable techniques.

5. Million Dollar Mailings

This book is a MASSIVE collection of Direct Response Sales Letters that are not, good, not great, but CONTROLS, proven to pull in orders of at least $1000000. Any copywriter or business owner who wants to continuously improve their ability to write outstanding direct response advertising copy will find this book to be of incredible value.

Make Money Online: 109 Tools and Resources

Making money online is a dream for many, but the simple fact is that it’s often just as tough as making money offline. Due to requests, we’ve put together a list of the most popular money making methods today, many of them focused on blogging and peer production. A word of caution: for the sake of completeness, we’ve included a small number of sites that have been criticized for their ethics. If it sounds too good to be true, it generally is. Commenters are
welcome to share their experiences of the various sites.

Get Paid To Write


1: Weblogs, Inc. - Apply to blog for one of their ninety plus blogs or submit your own topic idea. They will pay you per post that you write and you must meet their minimum post requirements.

2: PayPerPost - Get paid as much as $500 or more a month writing articles and reviews of their sponsors on your blog.

3: Blogsvertise - Their advertisers pay you to mention and talk about their websites, products and services in your own blog.

4: Review Me - After your blog has been accepted in their network, they will pay you $20 to $200 per post that you write.

5: Smorty - Earn $6 to $100 dollars per post you write on your blog. Amount paid for each post depends on the overall popularity and page rank of your blog.

6: SponsoredReviews - Write reviews for their advertisers’ products and services on your own blog. They charge a 35% transaction fee for their services.

7: LoudLaunch - Blog about the advertisers campaign releases that meet your interests. They pay once a month.

8: Blogitive - Get paid weekly via PayPal for posting stories that interest you.

9: BloggerWave - Select the advertiser opportunities that best suit your blog and write reviews on their products and services.

10: InBlogAds - Write about websites, products, services and companies on your blog and get paid for it.

11: BlogToProfit - Make $250 dollars or more by writing new posts on your blog.

12: Creative Weblogging - Write 7 to 10 posts per week for their network and they will pay you $225 per month.

13: WordFirm - Make money publishing books as a freelance writer from home.

14: 451 Press - Write for a blog within their network and receive forty percent of all generated revenue.

15: Digital Journal - Network of bloggers that get paid to report on newsworthy articles through their blogs.

16: BlogBurner - Sign up for a free blog and get paid for writing new posts. Your commissions are generated through Adsense clicks.

17: Squidoo - Earn money by writing your new blog, or choose to donate your earnings to charity.

18: About.com - Become a paid guide writing articles for About.com. Compensation depends on the growth of your page views.

19: DayTipper - Earn $3 for every short tip you write and get published.

20: Helium - Earn a share of their advertising revenue by writing articles in their channels.

21: Dewitts Media - Get paid to write your own blog. This site requires you have a minimum page rank of 3 to sign up.

22: BOTW Media - Make money writing a blog for their blogging network.

23: CreamAid - Get paid to submit blog posts in their directory.

24: BlogFeast - Generate revenue from pre-installed Google Adsense ads when you blog in their network.

25: Mashable - Mashable hires freelancers and new staff, offering one of the largest platforms for tech bloggers.

Advertising Programs


26: Google Adsense - Most popular pay-per-click advertising provider. Make anywhere from $0.01 to $5.00 plus per click on site relevant ads.

27: Text-Link-Ads - Approve or deny the advertiser links that appear on your site. They pay you 50% of the sale price for each text link sold on your website.

28: BlogAds - The average blogger makes anywhere from $50 to $5000 dollars a month selling blog ads. To participate in this program you will need to get sponsored by someone in their network.

29: LinkWorth - Here you will find eleven different options to fit your advertising needs. Choose from text based advertisements, sponsored ads and paid blog reviews to name a few.

30: CrispAds - Access to over six thousand advertisers in their pay-per-click program. You choose the advertisers that suit you best.

31: Chitika - Offers six types of advertising to fit your needs.

32: AzoogleAds - Delivers targeted advertisers to their network of publishers to bring you the most profitable solutions.

33: Vibrant Media - Offers in-text contextual based advertisements.

34: MediaFed - Place advertisements in your blog’s RSS feed to generate additional revenue.

35: Qumana - Embeds ads directly into your posts. Ads are generated from keywords that you select. Not particularly popular with readers.

36: PeakClick - Austria based pay-per-click provider. Provides automatic insertion of site targeted ads.

37: DoubleClick - Offers a full suite of products for publishers that enable you to forecast, sell inventory, serve ads and analyze campaigns online and through other digital channels.

38: Tribal Fusion - They offer reliable payments, free ad-serving technology, a dedicated account manager and up-to-date, real-time reporting, with a 55% payout. Must go through an approval process.

39: AdBrite - Approve or reject any ads purchased for your sites. Also gives you the ability to sell ads direct with “Your Ad Here” links.

40: ThankYouPages - Shows ads based on demographics and relevancy. Majority of traffic must originate from U.S.

41: Clicksor - Inline text link advertising, underlines words directly in your posts making them clickable advertisements. Once more, we’d say that inline ads are not popular with regular blog readers.

42: TargetPoint - Contextually and search targeted pay-per-click ads.

43: IndustryBrains - Place relevant contextual text listings and graphical ads on your site.

44: BloggingAds - Post one-time ads on your site. Pays via PayPal.

45: BulletAds - Performance based online advertising network.

46: AdsMarket - Match your traffic to handpicked advertisers with top-converting products and services.

47: ROIRocket - Targeted campaigns specific to your marketing needs.

48: AdKnowledge - Offers complete outsourcing of your advertising management. Runs ads in websites, email and search engine inventory.

49: Yes Advertising - Payouts for running ads from their sponsors. Also offers a referral program that pays 20% of the referred webmasters earnings.

50: RevenuePilot - Offers pay-for-performance and pay-per-click advertising for your sites.

51: SearchFeed - Integrates paid advertisements into your site’s search feature.

52: Bidvertiser - Display text ads on your site and advertisers bid for placement.

53: Pheedo - Monetize your RSS feeds with this program.

54: ValueClick media - Generate revenue by displaying ads through banners, pop-unders and rich media. Be warned that pop-unders are unpopular these days.

55: OneMonkey - Another text based advertising program.

56: Yahoo Publisher Network - Use the internet giant, Yahoo, to display targeted ads on your site.

57: Q Ads - Monetize your site by placing ads anywhere you can add a picture.

Affiliate Networks and Programs

58: Amazon Associates - Link to Amazon’s products and services and earn up to 10% of the sale price. Converts well for product-focused sites.

59: Zilo - No IT or programming skills necessary! You can create and design your own shop quickly and easily, and Zlio allows you to choose from an extensive catalogue of over two million products for free

60: ClickBank - Over 10,000 products to promote with commissions as high as 75%.

61: Commission Junction - Promote the advertiser’s products and services in exchange for a commission on leads or sales.

62: LinkShare - Pay-for-performance affiliate marketing network. Gives you the ability to use individual product links on your site and generate revenue from sales.

63: Affiliate Fuel - Serves as a middle man to bring publishers and advertisers together to promote products and services.

64: LinkConnector - Affiliate marketing network that offers a zero tolerance fraud policy to keep you safe while conducting business.

65: LeadPile - Affiliate network that allows you to generate and sell trade leads to the highest bidder.

66: Forex-Affiliate - Affiliate program that allows you to earn commissions from trading Forex (currency exchange) online.

67: incentAclick - CPA (cost-per-action) affiliate program that guarantees the fastest ROI in the industry.

68: AdPlosion - Earn revenue by selling leads, clicks and products from their advertisers. Also runs an incentive points program in addition to your commissions.

69: AffiliateFuture - Another affiliate program that pays you for generating leads, sales and clicks.

70: ClixGalore - Affiliate network consisting of 7500+ advertisers for you to choose from.

71:ThinkAction - Affiliate network that claims to have the top payouts and the possibility of earning over $100,000 dollars per month.

72: RocketProfit - Affiliate network, pays via check after your commissions reach $25 dollars.

73: CafePress - Earn affiliate commissions by selling your personally branded merchandise.

74: Avangate - Make money selling popular computer software titles through your site.

Paid Social Media Programs


75: Dada.net - Social site with a revenue sharing program that pays you for referring friends and driving traffic.

76: Jyve - Pays you to provide answers, advice and peer support to people in need of some help.

77: Cruxy - Specializes in social video, but serves as a venue to sell your digital media.

78: BitWine - Get paid to give advice and answer questions for people, on subjects of your interests and choice.

79: Kasamba - They enable experts to have paid online chat (and phone) sessions with clients. It's user rating based, so the better the expert, the more he/she can charge for his services.

80: Ether - Make money answering questions for your peers over the phone. You set your rates and call availability.

81: T Shirt Takeaway - Allows bands, Designers, and everyone else to Design t-shirts and sell them directly to My Space and other sites using widgets.

82: UpBlogger - Social net work site that pays you based on the amount of visits you receive to your uploaded content.

83: JustAnswer - Help others solve their problems and earn money for your knowledge.

84: MetaCafe - Upload your videos and earn money based on the number of views you receive.

85: Revver - Yeah, you can earn money by making an awesome video and putting it on Revver.

86: Vume - Upload your videos, pictures, and audio clips, or write some blogs. At VuMe, it pays to be creative.

87: ChaCha - Get paid to offer support to members of their community.

88: AssociatedContent - Earn money by uploading your videos, text, audio and images to their site. Earnings are determined by the exposure you receive from your content.

89: myLot - Pays you for posting, commenting and using their social network.

90: KnowBrainers - Another site that pays you to get involved with the community and answer questions. Optionally you can answer questions through the RSS feeds on your own blog.

Everything Else That Pays


91: Google User Research - Google Pays you money to participate in their user research studies online.

92: Microsoft Research Panel - Get paid from Microsoft for providing feedback on their products.

93: Amazon Mechanical Turk - Amazon pays you to complete simple tasks that their computers can’t understand. Payments are a matter of cents.

94: eJury - Earn $5 to $10 dollars per verdict rendered as a mock juror for practice trials.

95: WorkingSOL - This company pays you to handle technical support for many large companies. You can work from home on the computer or by phone and decide what times you are available.

96: Appingo - Always looking for experienced copy editors and proof readers. Must submit a resume.

97: IntelliShop - Pays you to shop at stores in your area and write a review of your experience.

98: Mahalo Greenhouse - They pay $10 to $15 dollars per site you submit to their directory.

99: Focus Pointe Global - Get paid to join their focus groups and voice your opinion. Available to teens and adults.

100: Agloco - Sign up, download their toolbar and get paid to surf the internet. This site has been criticized as a “pyramid scheme”, although the founders deny the allegation.

101: Arise - Make money providing phone, web and email support and sales for 40 plus companies in their network.

102: CraZoo - Earn money for starting new threads and posting in online forums.

103: Tutor.com - Get paid to tutor people online.

104: ForumBoosting.com - Make money posting in forums across the internet.

105: Share-A-Pic - Earn money by uploading and sharing your pictures on their website.

106: Opuzz Voice - Earn money by doing voice overs for their clients online.

107: SlashMySearch - Get paid to search the internet with their search engine.

Photography

108: Dreamstime - Sell your stock images and get 50-80% from each sale you make. Join our powerful photo community and reach new stock photography markets.

109: Shutterstock - Earn 25 cents per photo download.